California : designing freedom

Chronicling the roots of Silicon Valley's impact on global contemporary design from the 1960s to the present day

The premise of this book is simple: "Designed in California" is the new "Made in Italy". Designed in California traces the roots of Silicon Valley's impact on contemporary design culture. Starting with the influence of the 1960s hippy counterculture on the first generation of computer hackers, taking us right up to the present where tech giants are 'designing' our daily experiences and impacting on the way we interact, share and live, and into the future where the Internet-of-Things revolution is just around the corner.