Big Data: Understanding How Data Powers Big Business

About the Book: Big Data: Understanding How Data Powers Big Business Social media analytics, web-tracking, and other technologies help companies acquire and handle massive amounts of data to better understand their customers, products, competition, and markets. Armed with the insights from big data, companies can improve customer experience and products, add value, and increase return on investment. The tricky part for busy IT professionals and executives is how to get this done, and thats where this practical book comes in. The Big Data Business Opportunity Big Data History Lesson Business Impact of Big Data Organizational Impact of Big Data Understanding Decision Theory Creating the Big Data Strategy Understanding Your Value Creation Process Big Data User Experience Ramifi cations Identifying Big Data Use Cases Solution Engineering Big Data Architectural Ramifi cations Launching Your Big Data Journey Call to Action Content Preface Introduction 1 The Big Data Business Opportunity The Business Transformation Imperative Walmart Case Study The Big Data Business Model Maturity Index Business Monitoring Business Insights Business Optimization Data Monetization Business Metamorphosis Big Data Business Model Maturity Observations Summary 2 Big Data History Lesson Consumer Package Goods and Retail Industry Pre-1988 Lessons Learned and Applicability to Todays Big Data Movement Summary 3 Business Impact of Big Data Big Data Impacts: The Questions Business Users Can Answer Managing Using the Right Metrics Data Monetization Opportunities Digital Media Data Monetization Example Digital Media Data Assets and Understanding Target Users Data Monetization Transformations and Enrichments Summary 4 Organizational Impact of Big Data Data Analytics Lifecycle Data Scientist Roles and Responsibilities Discovery Data Preparation Model Planning Model Building Communicate Results Operationalize New Organizational Roles User Experience Team New Senior Management Roles Liberating Organizatio